Global brands chose Desi platter for India

The Indians were never used to the taste of junk food till the arrival of the McDonald’s as they opened the gates for other biggies in the Indian market followed by Domino’s Pizza, Pizza Hut, Subway etc.

What McDonald’s did was quite innovative and considered the sentiments of a nation where vegetarian food has always been preferred over the non-vegetarian food, and McDonald’s never did such thing anywhere in their previous ventures. They came up with the idea of McAloo Tikki Burger and McVeggie the Indianised version of the burger sold with a tagline “Humare Zamane ke daam” and also giving more economical options coming up with the idea of Ecomeal. The combination of AlooTikki or Chicken McGrill with (Small Fries + Small Cold Drink) targeting mostly the college students and just to have an experience.

And to attract the younger ones came up with the idea of happymeal which comprised of a toy and thus became a craze among the kids as well.

All these ways helped McD’s to tap the potential opportunities available in the Indian market.

Later with entry of Domino's Pizza, pizza which was served by only few bakeries and some high end restaurants or eating joints, I remember whenever I had to eat pizza my parents would take me to Wrangler’s in Connought Place, pizza used to be a highly fancied food then. But Domino's Pizza changed all the equations and now they are available in around 100 cities across the country very easily accessible with their home delivery service that too in 30 minutes otherwise the order is free of cost if they can’t keep up with their commitment of delivering in 30 minutes bracket.

The experiments done, serving veg and chicken variants instead of pork and beef, by the McDonald’s and Domino's were quite successful that they set a benchmark for their rivals who were ready to enter into the Indian market. Like Subway introduced the seekh kebab, chicken tikka, aloo tikki in their menu. Similarly, the Burger King chose lamb patty for their burgers and also included veg items as well.

So, in order to make a deal with Indian customers do as the Indians do.